Finding the Right Niche

A niche is an area of interest or product group.

An example of an exciting niche would be dog training, a product group niche could,
for example, be electric lighting.

Both niches are things that people search for on the Internet, and both of these niches are
searched for because people have problems that they want to solve.

They are either looking for information on the subject to help them solve their problem themselves, or they are looking for physical products that will help them solve their problems

What Exactly is a Niche?

Dog training is every dog lovers nightmare! They all need it!

A niche market is a way to solve problems in exchange for a financial reward. People who are searching online for dog training might be willing to pay money for the answers to their problems
with their dog’s behaviors.

People who are searching for electric lighting may also be looking for information, but it is far more likely
they are looking to buy lighting products.

A micro-niche is far more useful for an online business than a general niche. An example of a micro-niche would be Husky dog training or solar garden lighting. In these cases, people are searching for specific things, so if you are building a micro-niche site, you can target these potential customers more accurately.

By displaying products on your website that are carefully matched to what your visitors are looking for you are more likely to make a sale. Another advantage of choosing a micro-niche is that there are millions of them. Even today, it is still possible to find profitable micro-niches which have very little competition.

This will enable you to enter a market that has a problem and provide that market with a solution that they can’t get from anywhere else. The secret is being able to find these niches. Niche markets and especially micro-niche markets provide online business owners with the opportunity to find business opportunities which have little competition. The trick is to find micro-niches which have low competition, but that also have a lot of people searching for them. It isn’t easy to find them, but when you do, then these micro-niches can be extremely lucrative.

What is Niche Marketing?

Niche marketing is marketing your products or services to a select group of potential customers inside a much larger customer base.

Pick your Niche

This is done because there is often a need that isn’t being addressed by the companies who are targeting the more
significant customer base. In other words, there is a demand for something that isn’t being supplied. If you can satisfy that demand, you have a potential market that is waiting to pay you for what you can offer them.

Take, for example, Internet Marketing. The niche of Internet Marketing has many sub-niches,


  • search engine marketing,
  • PPC marketing,
  • article marketing,
  • Google Ads, and more.

You can further refine these sub-niches to include even more specific markets.

For example:

you could fill the niche market of PPC marketers who just use Google Ads or who only use Yahoo Search Marketing.

These particular niche markets have grown, so have their desire for more information and resources that can be used for their businesses. This information is not being supplied by those who just target the large Internet marketing market.

Those businesses that primarily focus on article marketing are not going to be interested in PPC marketing, just like those who use Google Ads won’t be very interested in obtaining information on article marketing.

This is why there are businesses who market directly to niches because they can better satisfy what those niche customers are asking for because those niche marketers directly address the problems facing the niche target markets.

To find out more on what Niche you should choose read here