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Email Funnel ROI Estimator
Use raw numbers instead of percentages
Number of Email Subscribers
?
The total number of active subscribers in your email list who receive your marketing emails.
Please enter a valid number of subscribers
Email Open Rate (%)
?
The percentage of subscribers who open your emails. Calculate it by dividing the number of opens by the number of delivered emails and multiplying by 100. Industry average is typically 15-25%.
Please enter a valid percentage between 0 and 100
Click-Through Rate (%)
?
The percentage of email recipients who click on one or more links in your email. Calculate it by dividing the number of clicks by the number of delivered emails and multiplying by 100.
Please enter a valid percentage between 0 and 100
Conversion Rate (%)
?
The percentage of email recipients who complete a desired action (e.g., making a purchase). Calculate it by dividing the number of conversions by the number of email clicks and multiplying by 100.
Please enter a valid percentage between 0 and 100
Number of Opens
?
The total number of subscribers who opened your emails.
Please enter a valid number
Number of Clicks
?
The total number of subscribers who clicked on links in your emails.
Please enter a valid number
Number of Conversions
?
The total number of subscribers who completed the desired action (e.g., made a purchase).
Please enter a valid number
Average Order Value ($)
?
The average amount spent when a customer makes a purchase. Calculate it by dividing total revenue by the number of orders.
Please enter a valid amount
Calculate ROI
Estimated Results
Monthly Revenue:
Annual Revenue:
Converted Customers (Monthly):
Suggestions for Improvement